Objective:

Create a luxury hospitality campaign that captured not only what W Punta Cana looks like, but what it feels like to experience it.

Through cinematic storytelling, photography, and social-first content, the campaign showcased the resort's architecture, wellness experiences, dining, and lifestyle while creating assets designed to resonate with future guests across multiple platforms.

Deliverables:

• 7-minute Documentary Film

• 60-second Hospitality Film

• Instagram Campaign

• Lifestyle Photography

• Hospitality Photography

• BTS Content

• Social Media Strategy